Rozana LDN

Website design & Shopify development

Rozana LDN is a fashion brand created specifically for tall women, with a bold, colourful personality and a distinctly European aesthetic. The website brings that personality into the digital experience while keeping the shopping journey clear and product-focused.

View live website

The brief

Rozana LDN wanted to redesign its existing Shopify website to better reflect the brand's bold, colourful identity while creating a clearer shopping experience. The website needed to balance editorial fashion imagery with practical e-commerce, making products and collections easy to discover while giving the brand a stronger digital presence.

My role

I handled the website design and visual direction in Figma, as well as the Shopify development. I translated the approved designs into a responsive storefront, including the page layouts, product pages, and key e-commerce functionality.

Website design

The homepage brings together bold fashion imagery, editorial content, and product discovery to create a shopping experience that feels distinctly Rozana.

Homepage/Hero

Featured / New In

Shop by collection

Visit us in store

Instagram

Footer

Selected screens

A closer look at key areas of the website beyond the homepage.

Shopify develepoment

Bringing the approved designs to life in Shopify.